When Advertising, it’s not always better to be the lone wolf.

Before using a certain medium to advertise, consider those that went before you. If you are thinking of advertising in a newspaper for example, consider how many of your competitors are in the same paper. If you don’t see any competitors at all, there may be a good reason for it.

Don’t think for one moment that your the first guy to think of using this particular medium to advertise. It is remotely possible you are but chances are slim you’d be the first person to pioneer this advertising path.
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